His accent says “West Texas”, which is only partially true. The tall guy with the all-American boy looks was born in Lubbock, Texas, but that’s only because his folks were in the area when he decided to break free. In reality, Chad Fincher is from Hobbs, New Mexico, a city famous for … well, nothing really. Chad spent his formative years growing up in this small town, and when he turned 18, his father bought him a 1998 GMC Sierra as a gift for graduating high school. That truck took him through college and came with him when he moved to Phoenix, Arizona in the summer of 2003 with his new wife, Shelly, to start their life together. This is all boring stuff really, I mean Chad’s life in small town New Mexico shouldn’t have a lot of bearing on the direction his truck went in, and in most cases, that would be correct. But here, with Chad and his ’98, however, the city of Hobbs actually plays a vital role in this build, because his dedication to his hometown is bordering on legendary. It was May of 2004,...
One Truck, Two Men, and the Third Coast
posted by Kevin Whipps
It all started with a phone call. Justin Higley of Phoenix, Arizona, had built a few trucks in his day, but nothing really crazy. He was barely getting into the scene, and little by little he dipped his toes into the water of customization. Soon he had a few trucks under his belt, but nothing that really made him satisfied. He needed more. Enter Kevin from BNC Offroad and Third Coast Customs. Kevin’s a master builder, and has been putting trucks in the sky for years. Third Coast Customs is the fabrication side of things, making custom suspension kits for mass production and sale, while BNC Offroad is the retail side of the puzzle, installing those same kits, as well as selling other miscellaneous accessories. From lifted to lowered, the BNC crew can do it all. Kevin was looking to build himself a truck for the new show season, so he needed something special. It was around the time that the first 2007 Chevrolet Silverados were rolling off the transports, so he bought himself a brand new crew cab. Third Coast specializes in independent suspension lifts, and Kevin wanted to...